Justyna Sowa is a brand communications consultant, publicist and creative producer for the design and interiors industries. She has over eight years’ experience working with companies and organisations in these sectors, helping them thrive and make their mark in today's competitive business landscape.
Justyna is currently working with a hand-picked selection of ambitious and inspiring businesses from the UK, Italy and the UAE on their PR, communications and digital strategies.
Justyna is also a host of the On Design podcast, which promotes design thinking in everyday life.
Before establishing as an independent consultant, Justyna was running her own communications agency Decorum Media, which for over five years successfully managed communications and digital marketing for numerous interiors and design brands.
The On Design podcast
Justyna is the host of the On Design podcast. In weekly episodes Justyna explores design thinking with her guests in areas such as technology, craft, ethics, food, dance, UK economy, diversity and so much more.
To date, guests have included the CEO of Design Council, director of Design Museum, chairman of the design agency behind the Hyperloop, Royal Designer for Industry Morag Myerscough, editor at large of Wallpaper* magazine, Benjamin Hubert - the UK's most prominent tech designer, scientists behind the biodesign shipping container labs Open Cell and food entrepreneurs Bompas & Parr.
The podcast aims to promote understanding of design and design thinking as something that’s for everybody, making our lives better across the globe.
Brand Communications, Creative Production and Publicity
Justyna currently heads up strategic brand communications activities for a hand-picked selection of ambitious and inspiring businesses. Her clients range from architectural practices, interior design studios and property developers to contemporary design brands and functional art practices. They are based in the UK, Italy and the UAE. Justyna can also be found consulting for large PR firms on their design and luxury activations.
Companies Justyna has worked with include 1508 London, ANARCHITECT, Catchpole & Rye, David Harber, Decorex International, Heathfield & Co, Louise Bradley, Marston & Langinger, Porada, Sebastian Conran Associates and Taylor Howes.
In September 2018 Justyna curated the designjunction's talks programme during the London Design Festival. The talks covered topics such as diversity and equality, biodesign, emotional economies and the future of retail. Guests included biotech designer Natsai Audrey Chieza, Made Thought - the design studio behind the UK’s first plastic-free supermarket aisle, industrial designer Benjamin Hubert, Sam Bombas of Bombas & Parr and Adarsh Radia of KITE Eyewear.
Justyna regularly takes part in panel discussions and workshops on the topic of brand communications. These educate design, interiors and luxury companies on how to find their voice and make their mark in today's competitive business environment. These include:
A Dubai Design Week discussion about digital storytelling with Dara Towhidi of Foster+Partners and Rebecca Proctor, the editor of Harper’s Bazaar Interiors
A Maison et Objet talk in Paris with Nicolas Topiol, the CEO of Christian Lacroix.
Justyna’s specialist branding and digital media workshops have been attended by more than 200 companies in the past four years. These include Aram, Cole & Son, Conde Nast, C.P. Hart, David Collins Studio, Fromental, GA Group, Pierre Frey, Vitra and Wedgwood.
She has also held bespoke workshops for London Design Festival partners, Bankside Design District participants and shared her brand communications knowledge with luxury interiors brands residing at the Design Centre Chelsea Harbour.